There is an insidious myth in the personal development world, that if you’re not confident, you should just ‘fake it till you make it’.
I get the theory.
The hope is that you’ll put on a brave face, try to do the thing you’re insecure about and when you get into it, you’ll realise it’s not such a big deal.
And, sometimes it works.
But… sometimes it doesn’t.
I once had a client who was very insecure about getting more clients for her consulting business. Having built a successful coaching business myself, from scratch, I was in a position to tell her everything she needed to do externally… but even though the strategies worked for me, and for many others… they just weren’t working for her.
She had been trying to do and say all the right things but she was ultimately ‘faking’ her confidence & self-belief.
The more I told her what to do & the more scripts & client-attracting formulas I gave her, the more insecure she became… and the more she repelled the clients she wanted to attract.
In one powerful coaching session, I called her out on this and she agreed to do some deep inner-work. During that session, she realised these spiritual truths:
- All insecurity is just an illusion created by Thought.
- The moment you can see through that illusion, the insecurity disappears.
- Confidence is your natural state, but for the insecure thinking that gets in the way.
- You don’t need to fake it till you make it – you just need to realise you’ve always had it.
As you might have guessed, she’s been attracting clients effortlessly ever since that session. She even sent me a lovely email with subject line: “Just landed my first $10K client!”.
This is what it means to create change by flipping “The Psychological Switch”.
If you want to tap into the unlimited supply of natural confidence that’s already inside of you, just beneath the surface, then join us at The Psychological Switch live event next month:
